This is a bit from the press release:
Amazon Studios, the original movie and series production arm of Amazon.com, today announced it will add cult classic Zombieland to the line-up of pilots already in production for Prime Instant Video. Zombieland, which is the seventh comedy pilot added to Amazon’s pilot line-up, will be made available (along with the other six comedy pilots and six children’s pilots) for free on Amazon Instant Video and LOVEFiLM UK. Customers are invited to view the pilots and then review them on the site; customer feedback will help determine which of the 13 pilots Amazon Studios will make into full-season productions, to air on Prime Instant Video.We may have to sign up for LOVEFiLM UK so I can watch.
h/t to /Film for the info!